Sebastian Vettel Press Show

The Project: Organize a press event and consumer engagement with newly crowned Formula 1 Champion, Sebastian Vettel

Client: PUMA

The Objective: Maximise awareness of PUMA’s association with Formula 1 and The Red Bull Team by managing an event with Vettel as the central focus.

The Challenge: Eight-day preparation period from brief, managing multiple elements in continuously changing environment, including Vettel winning his first F-1 championship.

Result: Event delivered on time and within budget. Target met of all major media titles' attendance & coverage, whilst consumer engagement exceeded initial desired registrations.

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Marcus Smith & Innerfight

The Project: Conceptualise and deliver a publicity campaign to promote Marcus Smith's attempt at competing for the 'Fittest Man on Earth' title.

Client: Marcus Smith

The Objective: Create awareness of Marcus himself, his attempt at the Crossfit Games World Title, and ultimately his new brand Innerfight

The Challenge: Establishing and strengthening a connection between a regional athlete's brand image and participation in a global competition, whilst ultimately gaining interest in a commercial venture.

Result: TV, radio, newspaper, and online coverage secured with major media vehicles including Dubai TV, Dubai Eye 103.8, Sports 360, 7Days, and Emarat Al Youm

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Bahrain National Football

The Project: Develop a nationwide campaign to raise the profile of the Bahrain National Football Team

Client: Bahrain Football Association & PUMA

The Objective: Inspire a nation to support their national team & manage the official reveal of the team’s new kit

The Challenge: To conceptualize and deliver a first for the region in terms of celebrating a kit launch to capture the nation’s attention. Objective was also to lift the morale of the Bahraini people as their team had just lost out on appearing in the World Cup finals, by one penalty kick.

Result: Delivered first multi-tier campaign of its kind in the region including creative print campaign, radio competitions, on-ground activations, fan-engagement events, and press reveal. Thousands of fans attended the in-city events showcasing the national team, while PUMA received clear sales spikes in the weeks following the campaign.

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Ali F. Mostafa

The Project: Conceptualize, source, negotiate and manage an endorsement portfolio for Emirati film director, Ali F. Mostafa

Client: Ali F. Mostafa

The Objective: Maximize Ali’s commercial potential by creating win-win situations with brands that have the right fit with Ali’s image

The Challenge: Educating brands on the benefits of forming long-term endorsement relationships and doing so with financially-based commitments.

Result: Formulated commercially successful partnerships with Alfred Dunhill, Hublot, Land Rover, Cartier, and TUMI. Land Rover association led to $921,000 in PR value for the brand in the first of five partnership years.

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