GO Active - a movement which in its simplest form brings communities together to compete in active sports leagues and tournaments. The GO Active framework allows for growth at each stage as part of a strategy which starts on ground at ACTIVE, Al Maryah Island but grows with mass participation throughout Abu Dhabi, the UAE, and beyond.
Boqin directed the concept, creation, and execution of a sports activity brand for the owners of the ACTIVE multi-sport facilities in Abu Dhabi delivering events in crossfit, football, basketball, tennis, padel, and ultimate frisbee as tournament activations while establishing an annual calendar of events to scale the brand.