Tiebreak Tens Dubai

Boqin deilevered an innovative fast-paced tennis format where world class players compete across iconic global venues, to the Coca-Cola Arena Dubai in October 2021. TB10s breaks the conventional mold of tennis and incorporates new features allowing fans and viewers to get closer to the world’s biggest stars. A complete tennis tournament delivered in one night with a winner takes all cash prize.

A global live-broadcast professional tennis event, the first of its kind in the Middle East and successfully delivered directly after the lifting of pandemic restrictions. Boqin managed the turnkey operation, and holds the exclusive license for TB10s events in the UAE.

GO Active

GO Active - a movement which in its simplest form brings communities together to compete in active sports leagues and tournaments. The GO Active framework allows for growth at each stage as part of a strategy which starts on ground at ACTIVE, Al Maryah Island but grows with mass participation throughout Abu Dhabi, the UAE, and beyond.

Boqin directed the concept, creation, and execution of a sports activity brand for the owners of the ACTIVE multi-sport facilities in Abu Dhabi delivering events in crossfit, football, basketball, tennis, padel, and ultimate frisbee as tournament activations while establishing an annual calendar of events to scale the brand.

Game On. Let’s GO. GO ACTIVE.

BAHRAIN NATIONAL FOOTBALL

Boqin worked with PUMA and the BFA to develop a nationwide campaign to raise the profile of the Bahrain National Football Team through the launch of its latest national team kit.

Delivered a multi-tier campaign with radio competitions, fan-engagement events, and multiple on-ground activations. Thousands of fans attended the in-city events showcasing the national team, while PUMA received clear sales spikes in the weeks following.

MARCUS SMITH & INNERFIGHT

Conceptualized and delivered a publicity campaign to promote Marcus Smith’s attempt at the ‘Fittest Man on Earth’ title at the Crossfit World Games, while creating awareness for his new fitness brand INNERFIGHT.

Established and strengthened the regional athlete’s brand image while gaining interest in his commercial venture through TV, radio, newspaper and online coverage comprehensively.

ALI F. MOSTAFA

Conceptualized, sourced and managed endorsement portfolio for the pioneering Emirati film director. Maximized Ali’s commercial potential by creating win-win brand relationships aligning with Ali’s image, through long-term financial endorsements.

Key brand relationships with Land Rover, Cartier, Alfred Dunhill, Hublot and TUMI with theLand Rover association leading to $921,000 in PR value in the first of five partnership years.