Marcus Smith & Innerfight
The Project: Conceptualise and deliver a publicity campaign to promote Marcus Smith's attempt at competing for the 'Fittest Man on Earth' title.
Client: Marcus Smith
The Objective: Create awareness of Marcus himself, his attempt at the Crossfit Games World Title, and ultimately his new brand Innerfight
The Challenge: Establishing and strengthening a connection between a regional athlete's brand image and participation in a global competition, whilst ultimately gaining interest in a commercial venture.
Result: TV, radio, newspaper, and online coverage secured with major media vehicles including Dubai TV, Dubai Eye 103.8, Sports 360, 7Days, and Emarat Al Youm