ABOUT US – Boqin Group

Our vision is to allow each individual, Chosen by Sport, to fulfill their destiny.

Boqin is a sports management and entertainment business based out of Dubai founded in 2008 delivering services in live events, sports marketing, and talent development.

Sports management is best described as the business of sport, with our focus having been on the development of the business in this region with a localized approach.

Boqin is as much about what we do, as what we never do. We do not compromise, put profit above performance, or ever undervalue the power of people.

Our live events are designed to drive entertainment value, maximize consumer engagement, and continuously innovate within the digital environment.

As the exclusive UAE licensee for the professional tennis format Tie Break Tens, a breakthrough event delivered on October 22nd 2021, our aim is to expand on a world-class offering of events in the region through other innovate concepts of our own and by providing the same knowhow to other rights-holders moving to the region.

https://www.tiebreaktensdubai.com

Sports marketing is a unique strategy to enhance a brand’s footprint and offers a way to set your brand apart.

Whether its expanding or enhancing a sports brand or utilizing sports to grow your own brand, we use tried and tested techniques such as athlete endorsements, in-store activations, on-site product trial, and digitally-led campaigns for effective market penetration and return on investment.

We nurture talent through our own sports camps and academies which focus on the skill and development of kids at the grassroots level.

At the professional level we have managed athletes and individual’s needs ranging from personal-brand management, contract negotiations, and endorsements campaigns, fulfilling the destiny of each individual, Chosen by Sport.